Results of the 2010 Global Media Monitoring
On November 10, 2009, volunteers from 108 countries monitored the portrayal of women in the media. Participating United Methodist Women members and communications and writing students at Augusta University in Augusta, Ga., monitored the representation of women specifically in the U.S. news media.
How do women fare in the news media globally?
Findings from the 2010 Global Media Monitoring Project (GMMP) show
- Women are inching closer to parity as people providing popular opinion in the news, at 44% of persons interviewed in the news in this capacity. In contrast, only one out of five experts in the news are women.
- Women are portrayed differently than men in news stories: their ages are reported twice as often, they appear in photographs one and a half times more frequently and news stories do not represent women in professional or authority roles in the same degree that they are present in reality.
- Women report only 37% of news stories in newspapers, radio and television combined.
- News stories by female reporters are almost twice as likely to challenge gender stereotypes as stories by male reporters.
How are news media faring in representing women on reporting on issues relating to United Nations Millennium Development Goals?
GMMP research has found that women receive central focus in only:
- 39% of stories on HIV and AIDS
- 19% of stories on global partnerships
- 9% of stories on education
- 8% of stories on poverty
- 4% of stories on the environment
Furthermore, GMMP research reveals that gender stereotypes are challenged in only:
- 16% of HIV and AIDS stories
- 5% of poverty stories
- 5% of education stories
- 3% of environment stories
- 1% of global partnerships stories
News media reporting on HIV and AIDS has been the most gender-responsive from a world average standpoint.
GMMP research in mainstream newspapers, television and radio newscasts in 108 countries across the world has uncovered that 25% of stories on HIV and AIDS, 3% of stories on poverty, 3% of stories on environment, 2% of stories on education and 1% of stories on global partnerships highlight gender equality and inequality issues. Millennium Development Goals can be found at www.un.org/millenniumgoals.
The full results of GMMP research will be discussed September 29, 2010, when national, regional and global GMMP reports will be launched. A U.S. National Report will be presented that day, and the Women’s Division will provide Web coverage.
GMMP is the world’s largest and longest running longitudinal research and advocacy initiative on gender in the news media. The project’s purpose is to bring about fair and balanced gender representation in and through the news media. GMMP is coordinated by the World Association for Christian Communication (WACC), a global network of communicators based in Canada and the U.K. working to promote communication for social change.
Visit www.whomakesthenews.org for more news about GMMP.
Glory E. Dharmaraj, Ph.D., is U.S. coordinator of the Global Media Monitoring Project and is a staff member of the Women’s Division.