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Research Office Demographic Resources

11 Page Demographic Snapshot:

The Research Office obtains its demographic data from the premier national demographics supplier, Claritas. (This is the same source used by Percept.) This gives the Research Office a database of nearly 4100 demographic variables, spanning 1990, 2000, 2006 (very soon to be 2007), and a five year future projection (for some data). Therefore, for those wanting greater detail than the basic online community report, a variety of comprehensive reports can be obtained by contacting the Research Office. Another distinguishing feature is that these additional reports can be done based on any study area. One popular option is concentric circles around the church of any three radii up to 50 miles. For that matter the circles can be around any address, intersection, or even point on a map. Drive time and even driving distance are other available approaches. A polygon drawn on a map is even possible. Reports can either be printed by the Research Office and mailed, or a .pdf file can be emailed.

Thematic Maps:

Another tool for local churches is the thematic map. These are maps which have demographic variations color coded for easy identification. These maps indicate where the variable being measured is most prevalent and least prevalent and shades (literally) in between. For example if one were wondering where the greatest population growth or decline are, a map can show this quickly by color. Likewise for concentrations of populations of specific race or ethnic groups. The standard 4 types of thematic maps are: Projected population change, African American population, Hispanic Population, Median Household Income.

Prizm NE Lifestyle segment distribution:

Claritas has developed new lifestyle segments which can give great insight into the people groups living in a particular community. For more information on what these are, go to: http://www.claritas.com/MyBestSegments/Default.jsp The Research Office has the ability to print a report which identifies which lifestyle segments are most prevalent in any study area, and in what percentages. Users can then go to the Claritas site just mentioned to get thumbnail sketches of what these lifestyle segments look like. For those wanting greater detail, as well as wanting recommendations for how to reach these folks, the Research Office now has proprietary reports on just that. This sort of analysis is sometimes called psychographics and can be very valuable.

Combination Report:

This is a package consisting of the above reports. Included are the 11 page Demographic Snapshot, 4 Thematic maps, the Prizm Lifestyle segment Distribution Report, and 3 Ministry recommendations.

District Book:

Resources are also available more specifically for the district and Annual Conference levels. In particular, a binder full of data on all the churches and all the zips in the district are contained in the District Book. This contains the church and community profiles (same as available online, but all of them and printed), as well as tables with summary data on all the churches and zips in the district. It is a handy manual to have since it has local data, as well as district wide data for quick reference.

District Thematic Maps:

A very useful tool for conferences or districts are district thematic maps. These encompass the entire district, have the churches located on the map, and can indicate where things are happening or not. For example, these quickly show where projected population growth is, should new ministries be in order. The same is true for race or Hispanic population locations. These are available in large 2' by 3' printings.

iMark Online:

Annual Conferences have the option of getting Claritas data directly through an online software program called iMark Online, under a yearly contractual arrangement through the Research Office. As of this writing, fifteen annual conferences are doing so. This gives the Annual Conference access to the breadth of Claritas data with a tremendous array of reporting possibilities, as well as downloading data in Excel format. The participating Annual Conference can then produce all the reports mentioned above themselves, with the exception of the recommendations for ministry for the segments and the district products. As an additional benefit, conferences contracting this amazing service get free church profiles as needed. The Contract fee for this is $3000 per year.

Research Office product pricing suggestions:

2 pager online: free for first two

11 page zip report (up to 3 zips):$25

4-6 zips$30

11 pager with radii and map:$30
4 Thematic maps:$40
Prizm Lifestyle segment distribution:$20
Prizm ministry recommendations (top 3)$30

Additional cluster reports each:$7

Prizm segment report and 3 recommendations: $40

Combo report:(11 pager, 4 maps, Prizm report and recommendations) $97

District Book:$400

Set of District Thematic Maps: $500

Prices quoted are for emailed reports. Additional charges for printing, shipping, and handling apply to mailed reports.